Building one-way links to your blog

Link exchange is probably one of the most effective tools which can significantly improve your Google PageRank. But the way how Google evaluates backlinks today is much different from previous times. Reciprocal (or 2-way) links, which were very popular in the past, are currently almost worthless. If you not exchange link with high PR website than don’t even bother to build 2-way links.

Nowadays the only valuable links you can gain are one-way links. These links pointing to your website but you don’t link back. Google understand these links as a signal that your website is very valuable for other website owner and therefore the power of these links is substantial. But the problem with one-way links is how to get them? In this article I would like to point out three proven techniques of building one-way links.

1. Commenting on dofollow blog (for all bloggers)
Lets first talk about what are dofollow blogs. In the past when blogs were just starting there were many spammers who were trying to promote their questionable businesses by spamming blog comments with URL links. Google fought them back by implementing nofollow tags in comment areas. As a result Google spiders started to ignore links in comments, so they were not counted into PageRank.

Did this solution discourage spammers from publishing their spam comments? Unfortunately no, but what happened was that also honest bloggers who were posting useful comments were discouraged to comment because of nofollow tag. Therefore many bloggers decide to remove nofollow tag to juice honest bloggers up to comment again.

Before I tell you how to find dofollow blogs I would like to give you few useful tips:

• Read the whole article before you decide to comment
• Write useful comments. Try to contribute to the theme. Comments like “Hey, nice article.” Will be probably denied by blog owner.
• Try to correct all your grammar mistakes before publishing.
• Don’t post more URL links in your comment. Comment forms usually give you the option to publish one URL link along with your name. One URL is enough.

Now how to find dofollow blogs?
You can use dofollow website directories like dofollowblog or followlist where you can find many dofollow blogs.
You can also determine if the blog is do or no follow by installing Firefox add-on NoDoFollow. This useful add-on is a simple extension which highlights links in any webpage according to nofollow / dofollow tag. So you can see if the links in comments are do or no follow.

2. Submit articles to free articles directories (for intermediate bloggers)
If you are good writer, submitting articles for free directories is good way how to gain valuable one-way links from the websites with high PR and nice traffic as well. For this purpose I recommend directories like Ezine, Articlesbase or ArticleRich. All these directories have high PR and many readers. But before you decide to submit your article make sure you read FAQ section, to find how to submit articles and other useful information. You can also read few already submitted articles to see how the article should looks like.

3. Guest posts (for experienced bloggers)
Guest posts are articles you publish on other high PR blogs, at the end of articles you can add your short bio and URL link to your website. This is great way how to build one-way links. I admit this is quite laborious technique therefore I recommend it for more experienced bloggers. It is not enough to be a good writer, what is more you have to be able to persuade problogger that your article is worthy to be published. But if you manage to release excellent guest post, except of great and valuable one-way link, you will probably receive also nice traffic to your website and gain reputation among bloggers.